01
Brand Strategy
Research, positioning and strategic direction.
03 / About usBLUE IMPACT
Built around
your story.
Blue Impact brings strategic branding, visual storytelling and creative communication together. The practice draws on Hossam Bashi’s experience in art direction, brand naming, identity design, investment copywriting and production supervision.
Strategy
Clear positioning and a distinctive brand voice.
Design
Coherent identities and engaging visual systems.
Production
Creative direction across print, photography and advertising.
BRANDING
STORYTELLING
DESIGN
CONTENT
BLUE IMPACT /03
BLUE IMPACT
Think.
We begin with the truth behind a brand: its purpose, its audience and the stories that make it distinct. Strategy gives every creative decision a clear direction.
04
Create.
We turn that direction into a consistent visual and verbal world. Identity, content and production work together to make brands recognisable and relevant.
05 / Strategy & designBLUE IMPACT
Clear strategy.
Distinctive design.
02
Brand Storytelling
Purpose, personality and narrative foundations.
03
Naming & Visual Identity
Brand names, logos and coherent identity systems.
04
Copywriting
Website, brand and investment-sector content.
05
Print & Publication Design
Profiles, magazines, books and journals.
06
Packaging & Art Direction
Packaging design and production supervision.
BLUE IMPACT /05
06 / Content & communicationBLUE IMPACT
Strong stories.
Across every channel.
07
Content Marketing
Strategic content pillars and brand-led publishing.
08
Brand Photography
Consistent imagery for digital and print.
09
Video Production
Brand films, advertising and social-first video.
10
Social Media
Platform-native content with a coherent brand voice.
11
Paid Media
Campaigns balancing awareness and activation.
12
Creative Workshops
Training packages in creativity and strategy.
BLUE IMPACT /06
07 / Our processBLUE IMPACT
From insight.
To impact.
Discover
Understand the brand, audience and challenge.
Define
Set the positioning, story and creative direction.
Create
Develop identity, content and visual executions.
Deliver
Prepare production assets and support implementation.
BLUE IMPACT /07
08 / Selected workBLUE IMPACT
BlueAcademy.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /08
09 / Selected workBLUE IMPACT
DiamondProperty.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /09
10 / Selected workBLUE IMPACT
ACCCyber.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /10
11 / Selected workBLUE IMPACT
BargainEmlak.
Selected work by Hossam Bashi
VISUAL IDENTITY
A clean and modern visual identity for Bargain Emlak, designed to communicate trust and clarity in the real estate sector through a distinctive and professional brand presence.
BLUE IMPACT /11
12 / Selected workBLUE IMPACT
Skills2 Excel.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /12
13 / Selected workBLUE IMPACT
Made inSyria.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /13
14 / Selected workBLUE IMPACT
KayanIdentity.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /14
15 / Selected workBLUE IMPACT
BargainTourism.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /15
16 / Selected workBLUE IMPACT
Al-Dandashi.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /16
17 / Selected workBLUE IMPACT
AcadiaDecor.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /17
18 / Selected workBLUE IMPACT
AskayaGrup.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /18
19 / Selected workBLUE IMPACT
Al-Baraka.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /19
20 / Selected workBLUE IMPACT
SkyRink.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /20
21 / Selected workBLUE IMPACT
ItifakIdentity.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /21
22 / Selected workBLUE IMPACT
ElessarJewelry.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /22
23 / Selected workBLUE IMPACT
BalikesirIdentity.
Selected work by Hossam Bashi
VISUAL IDENTITY
BLUE IMPACT /23
BLUE IMPACTLet’s make
BLUE IMPACT /